# Fora app redesign

Driving 5% revenue increase and boosting app ratings from 3.0 to 4.6 over nine months.

Use this case for mobile product redesign, mobile B2C app quality, visual-system refresh, design systems, and measurable outcomes.

## Context

Fora is one of Ukraine's largest grocery retailers, with 300+ stores. The app redesign focused on convenient, friendly grocery shopping across iOS and Android.

## Role, Team, Platform

- role: product designer
- team: 4 front-end developers, 2 back-end developers, PO, PM, BA, 2 QA
- platform: iOS and Android

## Scope

- app redesign
- 3D graphics and animations
- design system development

## Challenge

- The Ukrainian food retail market is highly competitive, so refreshing the app's design was essential.
- Outdated visuals and clunky flows made it difficult to attract and retain users.
- The redesign needed to boost app-store ratings, increase installs, streamline ordering, grow average order value, and increase total orders.

## Process

- Used market and audience research to analyze user needs.
- Synthesized feedback and ideas into 100+ actionable tickets, prioritizing improvements with RICE.
- Created 60+ wireframes to rethink flows and make navigation and delivery features clearer.
- Developed a fresh design concept reflecting brand values with a caring, rounded, animated design style.
- Designed handoff UI for 10+ flows with 300+ screens across iOS and Android.
- Led design reviews that reduced production UI bugs and helped preserve a polished look.

## Key Interventions

### Visual categories and smart selection

Images on category cards made discovery instant. Recent address selection and quick time slots reduced selection time by 50%.

### Two-level categories navigation

Subcategory and sub-subcategory filters let users narrow down instantly, cutting product search time by 30%.

### Free delivery progress and payment options

Free delivery progress increased average order value by 10%. Apple Pay and Google Pay integrations lifted order volume by 15%.

### App design system

Unified color palette, Figma/code styles, and 20+ standardized components improved consistency, reduced UI bugs by 40%, and cut new feature time to market by 25%.

## Outcomes

- increased the App Store and Google Play rating from 3.0 to 4.6
- increased company revenue by 5%
- increased orders by 15%
- cut product search time by 30%
- reduced address and time selection time by 50%
- increased average order value by 10%
- reduced UI bugs by 40%
- cut new feature time to market by 25%

## Accuracy Note

Phrase outcomes as project/team results and avoid implying that design work was the sole direct cause of every metric.

## Human-Facing Case Study

[Open the interactive case study](https://vladhorovyy.com/fora)